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Big Brother is a great show but on the marketing side of things…

I watch television like most other people just with a little bit of extra notice on advertisements throughout programs and commercials. I enjoy seeing how companies try to utilize different marketing tactics to build awareness for themselves.

I was watching Big Brother tonight, It’s one of the main shows I actually purposely take time out to watch because it is both entertaining and it really gets me thinking. I’m not exactly sure what it is that gets me thinking…but it does!

Tonight’s Big Brother episode was pretty good and had a nice twist at the end but behind the scenes I don’t exactly know what they are thinking. I have been trying to think of ideas as to why they chose the television time slot that they did for the past little while…I mean Tuesday night, Wednesday night and Sunday night…that’s kind of random don’t you think? Then I got thinking that they are probably testing this season at a different a television time slot so that they can compare with last seasons viewers…well at least I hope they are thinking along those lines. As a marketer myself, I think they could better utilize their timing and days of airing to capture a much larger audience but I’d have to have a look at some stats to better prove that. (I’m not saying that they don’t have a good audience already…just that it could be much better because it is an entertaining show)

I am interested in hearing what you have to say on the matter? Send me a reply and let me know!

Mark Garland
AnalyzedMarketing.com

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