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Archive for the ‘marketing’ Category

Blogging To The Bank Review

Monday, August 31st, 2009

Review of Blogging To The Bank 3.0

By now I think most people in the world know about blogs.

What most don’t know as there is a great income to be made as well for free.

Rob Benwell is only a mere 24 years old and has already made several million dollars. Early in 2006 he shared his secrets with the world in his highly successful Blogging To The Bank ebook and has made making money online a whole lot easier for everyone.

Just over two years after the success of his first book and over 20,000 copies sold of it and the 2007 2.0 update he is now releasing his third version of Blogging to the Bank helping to wet our appetites and keep the fat bucks rolling in.

I got this book as soon as I could and it covers quite a lot of new information and techniques to adapt your blog to the new demands of the major search engines. Many of the techniques in the old book are now dated and don’t work so well. This is why Blogging To The Bank 3.0 is a godsend.

Also this guy doesn’t consider himself to be a “guru”, he’s just a normal guy who wants to help the little guys out. I find this a nice change as he doesn’t talk “down” to you like most of the other guys do. He explains everything in a nice simple manner so everyone can understand.

Saying that when he “goes off on one” it may take a few reads until you get it but when you do it’s just sheer genius. Some of the topics in my opinion could have been covered a little more in depth, but some topics went into great detail.

You also get his 5 Blogging Commandments For 2009 that you must follow to give you blogs the greatest success in 2009 and keep them future proofed. This should be printed out and put on the wall of every online marketer without a doubt! His book starts off with market research (so that you are making the most of your time) to building your blogging empire. Everything is covered in this new outing that helps bloggers with todays online issues regarding making the all mighty search engines happy.

Final Verdict: if you are out in the blogging world and want to learn how people are making money with their blogs then I highly recommend Blogging To The Bank 3.0.

Why work harder than you need to as the new techniques are there ready for you to simply implement.

Check out Blogging To The Bank 3.0 by clicking here.

Social Bookmarking

Tuesday, August 11th, 2009

Article marketing is one of the ideal ways to drive targeted traffic for your website and improve your search engine rankings. In this article we are going to elaborate how you could use article marketing to generate traffic for your website.

If you’re not interested in article marketing, but would like another internet marketing related article, I highly recommend this article on Social Networking.

Article Marketing

Maybe you have encounter article directories such as Ezinearticles.com or Goarticles.com in your browsing on the internet. These article directories are full of articles written by various website owners and at the end of each article you will find an author bio box which tells you who the author is as well as having a link to their website. This is called as article marketing, it uses articles distributed through article directories in order to generate traffic for the person’s website and that traffic could also be sent to your website if you begin using article marketing.

Importance of Keyword Optimization in Article Marketing

In order to get the most out of your article marketing it is important to use keyword optimization in your articles. This means that you select right keywords that have a high search volume but relatively low competition. You could use keyword research tools such as Wordtracker, Overture and Google’s Keyword tool to have this information. In order to see how many competing pages there are simply key-in the keyword phrase into the search box and see how many pages the search engine lists. Once you have opted these keywords include them throughout your article, in your article title and preferably in bold somewhere near the top of the article – this would improve your article’s ranking on the search engines.

Article Marketing – Improve Your Search Engine Optimization

Article Marketing could improve your search engine optimization in many ways. The first is that by optimizing your article for keywords you are optimizing it for the search engines and so the link to your website will be close the top of the search engines by seeing your article first and then from there people could visit your website. Article marketing is also good for creating links to your website by other websites printing your articles on their websites. The search engines regard links a vital factor in measuring the importance and rank of your website and so by distributing your articles you are further able to improve your search engine rankings.

Most people who get information on the internet will utilize the search engines to do so and by improving your search engine rankings you are a lot more likely to drive traffic for your website.

Drive Traffic through Other Webmasters

Aside from generating traffic through improved search engine optimization caused by article marketing, you can also generate traffic by other webmasters placing your articles with your resource box on their website. This means that when they do their marketing and pull visitors to their website that those visitors will find your link and so they will generate traffic for your website as well.

Article Marketing – Automatic and Manual Submission to Generate Traffic

Do you utilize automatic submission softwares for your articles or do you manually submit articles for article marketing? There are pros and cons to both ways of submission and you will have to decide for yourself whether you need to use automatic submission, manual submission or both to generate traffic with article marketing. Automatic submission is a ideally faster and you will have your articles to a lot more directories than you would be doing it manually but your articles will not be as targeted and will probably not rank as highly on the search engines. Manual submission is a lot slower and you would probably only be able to focus on a number of directories but you will be able to target your articles better and get better search engine rankings for your articles.

The Best Article Directories to Drive Traffic to Your Website

Whether you are manually submitting articles or whether you are using automatic submission there are several article directories which you should manually submit your articles to for great results and to generate traffic to your website. The first of these article directories is Ezinearticles.com. Ezinearticles.com is ranked so highly on Google and by posting an article on their directory it is a lot easier to have good search engine results. Another one of these article directories is Goarticles.com which also gets a fairly high ranking.

In conclusion, article marketing is an excellent step to generate traffic for your website as you not only benefit from developed search engine rankings but also from visitors pulled to other webmasters websites and through that to your website. In order to make good articles for article marketing you must focus on keyword optimization and enjoyable content that people like to read. You can submit these articles manually or automatically but it is ideal to include a manual submission to Ezinearticles.com and Goarticles.com in your submission program.

Peter Holmes is an Internet Entrepreneur who specializes in Event Launch Marketing applying social media and internet marketing strategies. “he initially started writing to attract traffic to his websites and has since become hooked”.

If you enjoyed this article you will enjoy this blog post on Social Bookmarking.

What Is Soft Marketing?

Friday, November 21st, 2008

Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.

In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales – especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.

Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough “deal” to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out.

Successful businesses, now and in the future, will be practicing “soft marketing”. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar.

Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free.

Look at Coca-Cola for example.

Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing.

Here are two ways Coke is using a soft marketing approach to build profits and market share.

1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising.

2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.

Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day.

Here are three powerful soft marketing tactics you can start using today.

1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. Internet Marketing is very cheap. Also, you should join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing.

If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends.

2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report – “10 Ways To Get Top Dollar For Your Home”. It reveals what is valuable, and what is not, when getting your home ready for sale. Internet Marketing With this he becomes the expert in the consumer’s mind and a person who cares about them.

You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your “Private Label Rights” membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits.

3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment.

The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.

Use these Internet Marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.