Article marketing is one of the ideal ways to drive targeted traffic for your website and improve your search engine rankings. In this article we are going to elaborate how you could use article marketing to generate traffic for your website.

If you’re not interested in article marketing, but would like another internet marketing related article, I highly recommend this article on Social Networking.

Article Marketing

Maybe you have encounter article directories such as Ezinearticles.com or Goarticles.com in your browsing on the internet. These article directories are full of articles written by various website owners and at the end of each article you will find an author bio box which tells you who the author is as well as having a link to their website. This is called as article marketing, it uses articles distributed through article directories in order to generate traffic for the person’s website and that traffic could also be sent to your website if you begin using article marketing.

Importance of Keyword Optimization in Article Marketing

In order to get the most out of your article marketing it is important to use keyword optimization in your articles. This means that you select right keywords that have a high search volume but relatively low competition. You could use keyword research tools such as Wordtracker, Overture and Google’s Keyword tool to have this information. In order to see how many competing pages there are simply key-in the keyword phrase into the search box and see how many pages the search engine lists. Once you have opted these keywords include them throughout your article, in your article title and preferably in bold somewhere near the top of the article – this would improve your article’s ranking on the search engines.

Article Marketing – Improve Your Search Engine Optimization

Article Marketing could improve your search engine optimization in many ways. The first is that by optimizing your article for keywords you are optimizing it for the search engines and so the link to your website will be close the top of the search engines by seeing your article first and then from there people could visit your website. Article marketing is also good for creating links to your website by other websites printing your articles on their websites. The search engines regard links a vital factor in measuring the importance and rank of your website and so by distributing your articles you are further able to improve your search engine rankings.

Most people who get information on the internet will utilize the search engines to do so and by improving your search engine rankings you are a lot more likely to drive traffic for your website.

Drive Traffic through Other Webmasters

Aside from generating traffic through improved search engine optimization caused by article marketing, you can also generate traffic by other webmasters placing your articles with your resource box on their website. This means that when they do their marketing and pull visitors to their website that those visitors will find your link and so they will generate traffic for your website as well.

Article Marketing – Automatic and Manual Submission to Generate Traffic

Do you utilize automatic submission softwares for your articles or do you manually submit articles for article marketing? There are pros and cons to both ways of submission and you will have to decide for yourself whether you need to use automatic submission, manual submission or both to generate traffic with article marketing. Automatic submission is a ideally faster and you will have your articles to a lot more directories than you would be doing it manually but your articles will not be as targeted and will probably not rank as highly on the search engines. Manual submission is a lot slower and you would probably only be able to focus on a number of directories but you will be able to target your articles better and get better search engine rankings for your articles.

The Best Article Directories to Drive Traffic to Your Website

Whether you are manually submitting articles or whether you are using automatic submission there are several article directories which you should manually submit your articles to for great results and to generate traffic to your website. The first of these article directories is Ezinearticles.com. Ezinearticles.com is ranked so highly on Google and by posting an article on their directory it is a lot easier to have good search engine results. Another one of these article directories is Goarticles.com which also gets a fairly high ranking.

In conclusion, article marketing is an excellent step to generate traffic for your website as you not only benefit from developed search engine rankings but also from visitors pulled to other webmasters websites and through that to your website. In order to make good articles for article marketing you must focus on keyword optimization and enjoyable content that people like to read. You can submit these articles manually or automatically but it is ideal to include a manual submission to Ezinearticles.com and Goarticles.com in your submission program.

Peter Holmes is an Internet Entrepreneur who specializes in Event Launch Marketing applying social media and internet marketing strategies. “he initially started writing to attract traffic to his websites and has since become hooked”.

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With the incredible rapid growth that online video sharing and video search sites are realizing, more and more advertisers are pumping money into video advertising. According to the latest research, online video advertising revenues in the US are expected to reach $7.1 billion by 2012 which is a 72 percent compound annual growth rate for the next five years. In 2008, the projections are just shy of $1billion.

Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.

Pre-Roll Ads – In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.

Post-roll Format – In post-roll, just like the other in-stream ad formats, a short clip is played and streamed within the player at the end of the video stream itself. This is not as desired by advertisers as they know that many users never watch a video all the way until the end.

Mid-Roll Format – With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.

As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solutions for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.

Contextual in-video advertising seems to be the way of the future with many different sites attempting to match videos with advertisements that are most relevant to the subject matter. Users like this format more as well as it does not disturb the experience of watching the entire video. This quality of the format makes it one of the most promising advertising formats for the future and there are many diverse ways in which to serve either images, clips, or text ads.

Some of the video sites like to go through the video and include only relevant in-video text advertisements, which match the contents of the video and at the same time it does not disturb the process of video watching by the viewer. Youtube was one of the first sites to adopt this format as a standard and it is called Overlay Video Ads.

I have given you a brief overview of the most common formats of video ads that are being tested and utilized at the moment. That being said, with growth being what it is, and video discovery as new as it is, we will certainly see many different companies innovating in regards to developing new and exciting formats for online video advertising.

Every time a Page rank updates, the same common issues arise, creating confusion regarding your web site’s Page Rank. What the Page Rank and its fluctuations mean cause confusion to the site’s owner. Some usual themes are the following:

1. If, during an update, your PR goes down, it is not necessarily a penalty. The PR is found in the Google toolbar, and is simply the grade that Google assigns your site. Losing powerful links or if a site that links to your site loses PR, will result in your PR lowering. If Google alters changes the way they determine PR, you can also lose PR. Keeping your content fresh will ensure your PR remaining steady. There are a lot of reasons for PR lowering, but none of them are penalty related. Being penalized will only occur if you disobey Webmaster Guidelines, and you will see that penalty in removal from the index or drastic drops in rankings.

2. PR that is displayed is not current. The PR is only current after an update. You could have made a well rounded link profile, even added an interface for user generated content, and still have a PR4 after a couple months. Do not worry about it, because you do not know your actual PR.

3. Higher rankings are not equal to higher PR. Focus on your traffic, rankings and conversions instead of your PR. many searches have PR0-3 that outrank PR4-6, so it is not the only method in the Google algorithm that measures your sites ranking. unless you are selling your links on your site, and need to show your PR as high to sell, do not worry about the PR. Be sure to keep that in perspective, while not completely ignoring it. PR is the general snapshot of your site in the eyes of Google. Generally, you will rank higher with high PR, but that is just one piece of the puzzle.

4. PR juice flows. Without obsessing about your PR, understand that acquiring high PR links will flow PR to your site as well. Worrying about your own site’s PR may not be as valuable as making sure that your incoming links are from high or mid PR sites. If you are working towards obtaining links, high PR pages mixed in, naturally, will greatly benefit you. If you look at PR as a trust snapshot, then obtaining a link from a more trusted site, at the same time being relevant to your industry, will not only boost your PR, but your ranking as well.

Usually, a drop or increase in PR that doesn’t coincide with traffic or search results should not worry you. It is an awesome thing to see your PR rise, but traffic is what really matters.