I just created a new blog page regarding a new and quite exciting product - smokeless cigarettes…an alternative to smoking that is healthier and provides all of the pleasures associated with smoking, without all the problems!
The reason I made a page on such a product is because it is a new product that I believe will help many people around the world who are currently addicted to traditional cigarettes. I am sure you will think the same when you take a look too!
It is a fact that millions upon millions people around the world smoke cigarettes and as a result, many people are exposed to first and second hand smoke. This cigarette smoking causes is a main cause of cancer which is obviously a problem in todays day and age. This new smokeless cigarette product is a cigarette smoking alternative that will still provide you with your nicotine fix but without all the problems associated with traditional cigarette smoking. They are much healthier than current cigarettes because no first or second hand smoke is released and they are created with no cancer-causing agents.
I highly recommend you check it out by following the link below:
I’m a marketer…mainly online based at this time, but very knowledgeable off line also. One of the easiest things to do in advertising and marketing is to send a message inconsistent with what your main goal is. But even if a solid message is sent, it is tough to protect that message will remain the same in the future.
The example I have below was a Mercedes Benz concept car that appeared at the Paris Motor Show back in back in 1996. This is back when is was still Daimler/Chrysler owned…Speak about a very bad merging… they just couldn’t mesh those two companies together at all.
But the reason I am making this post is to show how things can be twisted so easily. I have recently received a few emails stating that this is Mercedes latest release called the Mercedes Benz SCL600. Now from my understanding this is not the case…it is definitely a new concept for a car…but a lot would have to be done to finalize it both physically and legally. So don’t get your hope’s up too much from the following pictures…but this basic concept could possibly arrive sometime in the future.
This is not the latest Mercedes Benz car released as it was a concept car of their back in 1996…so the emails you may receive are false. If somehow I find out that this is not the case then I will post an update to inform you because quite frankly…it looks cool.
Check it out below, it is a cool concept car…but I repeat, that is all it is…a concept car:
As you see, the big shocker is that there is no steering wheel or pedals. Instead of a normal steering wheel or padals there is a joystick in the center console to use. This seems like it would be like playing a game….and I don’t know about you, but I am not the most accurate when driving in games with a joystick!
So to conclude…this is a perfect example of how an introduction of something can initially display the message wanted…in this case that Mercedes Benz is at the cutting edge of technology and is working towards the future. But in the future that same message can be twisted into a whole new message, in this case the new Mercedes Benz SCL600 which is not a real released vehicle but instead just a concept car from 1996.
Now firstly, from my understanding the following commercial has been banned somewhere…I am not familiar as to where specifically it has been banned so watch at your own risk. I’m sure it was Coca-Cola that made a fuss because it obviously attempts to place Pepsi above Coke in consumers mind but am not positive of this and cannot verify the claim at this time.
If you cannot view the video above, this commercial begins with a kid purchasing a pop from a vending machine. He purchases 2 coke cans and then uses them as a step to be able to reach the Pepsi button to purchase a Pepsi. Once the kid gets his Pepsi he leaves with the Coca-Cola cans still on the ground.
From a marketing standpoint, I enjoyed this ad. It is short, in commercial format, and gets a powerful message across. It will not only be familiar to the majority of viewers because of the influence Coke and Pepsi have had (and still have), but it also stresses the feeling that Pepsi is superior to Coke…which has been the main pop battle for a long long time now. It is a good idea to get your product to be associated to being superior to your competitors but unlike done in this commercial, it is not a good idea to blatently show your product as superior…Unless you can prove the fact 100%. If you can prove your statement then it could be fine…but if you can’t prove it then don’t do as this commercial does.
I hope you enjoy the ad…I am not saying whether Coke or Pepsi is better here…simply showing you the power that a simple commercial can have in a consumers mind. I am sure you can see why it was banned (I’m not sure exactly where), but it is entertaining nonetheless!
Do you think this commercial should be banned or is it okay in your mind?
