Now firstly, from my understanding the following commercial has been banned somewhere…I am not familiar as to where specifically it has been banned so watch at your own risk.  I’m sure it was Coca-Cola that made a fuss because it obviously attempts to place Pepsi above Coke in consumers mind but am not positive of this and cannot verify the claim at this time.

If you cannot view the video above, this commercial begins with a kid purchasing a pop from a vending machine. He purchases 2 coke cans and then uses them as a step to be able to reach the Pepsi button to purchase a Pepsi.  Once the kid gets his Pepsi he leaves with the Coca-Cola cans still on the ground.

From a marketing standpoint, I enjoyed this ad.  It is short, in commercial format, and gets a powerful message across.  It will not only be familiar to the majority of viewers because of the influence Coke and Pepsi have had (and still have), but it also stresses the feeling that Pepsi is superior to Coke…which has been the main pop battle for a long long time now.  It is a good idea to get your product to be associated to being superior to your competitors but unlike done in this commercial, it is not a good idea to blatently show your product as superior…Unless you can prove the fact 100%. If you can prove your statement then it could be fine…but if you can’t prove it then don’t do as this commercial does.

I hope you enjoy the ad…I am not saying whether Coke or Pepsi is better here…simply showing you the power that a simple commercial can have in a consumers mind.  I am sure you can see why it was banned (I’m not sure exactly where), but it is entertaining nonetheless!

Do you think this commercial should be banned or is it okay in your mind?

To Your Success!

Mark Garland
AnalyzedMarketing.com

Tonight I watched UFC 83, which was a great show.  However the last fight of the night caught my attention more than others.  This was during Jonathan Goulet’s match, which he won, but had advertising on his head (Using spraypaint I think) for a website.  Since I am a marketer I wanted to check out the site to see what it was like, I typed in the correct address and found “this site does not exist”.  I am not mentioning the website because it does not deserve to be mentioned.

Now if you are going to have your website to appear in front of hundreds of thousands, even millions of people (depending on the viewers in this case), you absolutely need to ensure that your site is up and running otherwise it is a complete waste.  The visitors you will receive can be incredibly valuable so make sure that you can satisfy them!

The idea of advertising in such innovative ways can be very effective and quite inexpensive if done correctly.  I highly recommend looking into guerilla marketing techniques for your website or business but make sure that your site is up if you are promoting your website.  Don’t fall into the same issue as Goulet’s advertisers did!

Did you watch UFC 83?  I’m Canadian and found GSP’s fight to be the highlight of the night. I’d be interested in hearing what you thought of the fight or about the mess of advertising that was part of Jonathan Goulet’s head?

To Your Success!

Mark Garland 
AnalyzedMarketing.com

Hello, this is just going to be a quick little post to introduce
you to a valuable free internet marketing resource. You will be
able to how to get more out of your life through Internet Marketing.

You can grab a FREE lifetime subscription which is a $197 value.
Yes, you can receive instant access to training resources.

http://AnalyzedMarketing.com/recommends/asbnews

I strongly encourage you to check it out right now, and
subscribe today. Your $197 lifetime membership is free for
now, but they may start charging in the future. So take
advantage while you can.

To YOUR Success,
Mark Garland

PS If it’s not still free by the time you get there, please
don’t blame me. Just hurry!

http://AnalyzedMarketing.com/recommends/asbnews