Now firstly, from my understanding the following commercial has been banned somewhere…I am not familiar as to where specifically it has been banned so watch at your own risk.  I’m sure it was Coca-Cola that made a fuss because it obviously attempts to place Pepsi above Coke in consumers mind but am not positive of this and cannot verify the claim at this time.

If you cannot view the video above, this commercial begins with a kid purchasing a pop from a vending machine. He purchases 2 coke cans and then uses them as a step to be able to reach the Pepsi button to purchase a Pepsi.  Once the kid gets his Pepsi he leaves with the Coca-Cola cans still on the ground.

From a marketing standpoint, I enjoyed this ad.  It is short, in commercial format, and gets a powerful message across.  It will not only be familiar to the majority of viewers because of the influence Coke and Pepsi have had (and still have), but it also stresses the feeling that Pepsi is superior to Coke…which has been the main pop battle for a long long time now.  It is a good idea to get your product to be associated to being superior to your competitors but unlike done in this commercial, it is not a good idea to blatently show your product as superior…Unless you can prove the fact 100%. If you can prove your statement then it could be fine…but if you can’t prove it then don’t do as this commercial does.

I hope you enjoy the ad…I am not saying whether Coke or Pepsi is better here…simply showing you the power that a simple commercial can have in a consumers mind.  I am sure you can see why it was banned (I’m not sure exactly where), but it is entertaining nonetheless!

Do you think this commercial should be banned or is it okay in your mind?

To Your Success!

Mark Garland
AnalyzedMarketing.com

Tags: banned commercial, Coca-Cola, Coca-Cola Classic, Coke, coke and pepsi commercial, coke commercial, Coke vs Pepsi, commercial, commercial banned, commercial of coke, commercial of pepsi, consumers mind, marketing, marketing ad, marketing commercial, marketing pepsi, marketing pop, mind tricks, Pepsi, pepsi commercial, pepsi marketing, pop

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