Before you watch this clip, I do want to warn you that even though there is children in the ad, it is not an appropriate advertisement for children to watch. I recommend that you wait until there is no children around until you view this.

It will be best if you watch the clip now, before I talk about it (you’ll see why!):

Did you enjoy that? It was really well thought out because it is completely relevant to the “language training” that was being advertised. It definately caught your interest too as soon as the music began to play.

They chose an appropriate age group to show in the ad because they used an older and younger age range. These are the two age groups who don’t typically listen to the type of music that is played.

I wanted to show you this ad because I believe it would have been very effective in it’s time for the language company being advertised. It would definately stick in the viewers mind and be referred to others!

One pitfall I do see with it is this: I do not believe it would be able to be played on regular tv stations during non-adult hours. This itself is a big blow to the advertisers as it would seriously restrict their audience and thus effectiveness. If they had of used a different song that could get across the same meaning and was appropriate for all age groups then it could have become incredibly successful. I am sure it was still successful in its time, but not to it’s full ability. I do understand that the language company being advertised would have an older target audience, but if it could be aired during regular television hours, more viewers would see it that were in their target market.

So what should you learn from this?

Well humorous commercial advertising can be very effective at building interest in a product or service. However, you must be careful when creating them not to go “over board” and make it funny in an offensive way. You also need to make it appropriate for the time and location you wish it to be viewed. Just think out your ads and do the proper research and you should create a very effective ad!

If you are interested in learning how you can improve the marketing for your business or website than you should get a copy of my “Total Marketers Handbook”. In it, you will learn the fundamentals of marketing that you should implement to help you become successful with your business! Learn more about it by clicking on it’s image in the top right of this page! It will help you considerably!

Mark Garland

Tags: appropriate advertisement, commercial advertising, funny advertisement, funny commercial, humorous commercial, interesting commercial, marketing, tv ads, tv advertising

This entry was posted on Saturday, May 17th, 2008 at 9:33 pm and is filed under campaign review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.