Article marketing is one of the ideal ways to drive targeted traffic for your website and improve your search engine rankings. In this article we are going to elaborate how you could use article marketing to generate traffic for your website.

If you’re not interested in article marketing, but would like another internet marketing related article, I highly recommend this article on Social Networking.

Article Marketing

Maybe you have encounter article directories such as Ezinearticles.com or Goarticles.com in your browsing on the internet. These article directories are full of articles written by various website owners and at the end of each article you will find an author bio box which tells you who the author is as well as having a link to their website. This is called as article marketing, it uses articles distributed through article directories in order to generate traffic for the person’s website and that traffic could also be sent to your website if you begin using article marketing.

Importance of Keyword Optimization in Article Marketing

In order to get the most out of your article marketing it is important to use keyword optimization in your articles. This means that you select right keywords that have a high search volume but relatively low competition. You could use keyword research tools such as Wordtracker, Overture and Google’s Keyword tool to have this information. In order to see how many competing pages there are simply key-in the keyword phrase into the search box and see how many pages the search engine lists. Once you have opted these keywords include them throughout your article, in your article title and preferably in bold somewhere near the top of the article – this would improve your article’s ranking on the search engines.

Article Marketing – Improve Your Search Engine Optimization

Article Marketing could improve your search engine optimization in many ways. The first is that by optimizing your article for keywords you are optimizing it for the search engines and so the link to your website will be close the top of the search engines by seeing your article first and then from there people could visit your website. Article marketing is also good for creating links to your website by other websites printing your articles on their websites. The search engines regard links a vital factor in measuring the importance and rank of your website and so by distributing your articles you are further able to improve your search engine rankings.

Most people who get information on the internet will utilize the search engines to do so and by improving your search engine rankings you are a lot more likely to drive traffic for your website.

Drive Traffic through Other Webmasters

Aside from generating traffic through improved search engine optimization caused by article marketing, you can also generate traffic by other webmasters placing your articles with your resource box on their website. This means that when they do their marketing and pull visitors to their website that those visitors will find your link and so they will generate traffic for your website as well.

Article Marketing – Automatic and Manual Submission to Generate Traffic

Do you utilize automatic submission softwares for your articles or do you manually submit articles for article marketing? There are pros and cons to both ways of submission and you will have to decide for yourself whether you need to use automatic submission, manual submission or both to generate traffic with article marketing. Automatic submission is a ideally faster and you will have your articles to a lot more directories than you would be doing it manually but your articles will not be as targeted and will probably not rank as highly on the search engines. Manual submission is a lot slower and you would probably only be able to focus on a number of directories but you will be able to target your articles better and get better search engine rankings for your articles.

The Best Article Directories to Drive Traffic to Your Website

Whether you are manually submitting articles or whether you are using automatic submission there are several article directories which you should manually submit your articles to for great results and to generate traffic to your website. The first of these article directories is Ezinearticles.com. Ezinearticles.com is ranked so highly on Google and by posting an article on their directory it is a lot easier to have good search engine results. Another one of these article directories is Goarticles.com which also gets a fairly high ranking.

In conclusion, article marketing is an excellent step to generate traffic for your website as you not only benefit from developed search engine rankings but also from visitors pulled to other webmasters websites and through that to your website. In order to make good articles for article marketing you must focus on keyword optimization and enjoyable content that people like to read. You can submit these articles manually or automatically but it is ideal to include a manual submission to Ezinearticles.com and Goarticles.com in your submission program.

Peter Holmes is an Internet Entrepreneur who specializes in Event Launch Marketing applying social media and internet marketing strategies. “he initially started writing to attract traffic to his websites and has since become hooked”.

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For pretty obvious reasons, nearly everyone who wants to improve traffic to his/her website is heavily involved in article marketing.

There are two keys, and two keys only, to a successful website…content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.

To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.

In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.

No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links…maybe more…in a few short weeks.

Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.

The mistake they make all too often is that they do not write about anything else.

Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I’m an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.

Do write about the subject(s) of your website(s). That’s how you’ll get links which will do the most to boost your search engine rankings for the keywords that can bring you the most targeted traffic. But, don’t make mistake #1 of article writers…don’t limit your range of topics. Every few weeks, choose a popular topic…one with mass appeal…and write on it. The new audiences such articles can help you reach, and the increase in links you will gain will give your website a big boost.

If you know me personally or have been following along with my blog for some time you should know that article marketing can be an incredibly effective way for you to promote your product, service, or website. But it is a very time consuming process to have to manually submit your articles to all of the best article directories and ezines available. This problem doesn’t have to be your problem anymore though if you take advantage of a membership to SubmitYourArticle.com.

I have used SubmitYourArticle.com to automate my article marketing this month to test it out and have been very impressed, not just by the ease of use but also by the entire innovative process that allows you to submit a unique article to many different places online.

If you have a website or product that you want to promote using article marketing then I highly recommend SubmitYourArticle.com. It will save you precious time and will set you up for a constant flow of website traffic!

To Your Success!

Mark Garland
AnalyzedMarketing.com