Hi all, I’m writing this post today mainly to introduce you to a very funny advertisement I saw the other day. As I said in the title, it will have you wondering…what is being advertised!

I will get to it in a bit, but for now I want to update you on the status of my marketing ecourse “The Total Marketers Handbook”.

I have just finished adding a few testimonials to the sales ad that I have been provided by some of my happy customers. The use of testimonials are very important if you sell a product online because it gives your potential customer some insight into the thoughts of other people who have purchased the product. Effective testimonial use can actually be the difference between a sale or not. But whatever you do, make sure they are real honest testimonials!!

Marketing is something that a large majority of businesses and websites do poorly and as a result, either fail and must close up shop, or just don’t create enough profit to remain profitable only to constantly lose money hoping things will “magically” turn around on their own.

Well let me tell you that if you utilize the fundamentals of marketing on your current or up and coming business, you can see extremely large increases in your bottom line…and this is something that absolutely every business enjoys. After all, profits are the lifeline of businesses around the world. This is where The Total Marketers Handbook will prove very beneficial for you!

I don’t want to babble on to much though because the main reason I made this post is simply to show you a very funny commercial that I saw the other day (At least I find it as being funny). As soon as I saw it I knew that I wanted to pass it on. I won’t tell you what it is promoting until after you watch it because you probably will not expect it. It’s not in English, but does has subtitles…I definitely urge you to check it out. I am sure you will want to pass it on to friends too because it is a very humorous commercial!

I bet you didn’t think that the commercial was promoting an eye care company! haha… It is a prime example of an comedic story based commercial that keeps you wondering…”What is the commercial about?” until you get to the end. It is entertaining throughout as it sort of plays out a story of people robbing a bank…obviously with a huge twist as it was actually a sperm bank. (Dumb robbers if you ask me, lol). The twist mainly arises due to the thought of the sperm being yogurt…and from there on I am sure your face puckered up with the thought of eating/drinking sperm! haha

Now because the commercial/advertisement is promoting a foreign company of which I can not even read the name, it is not effective at getting me as a potential customer. However, those who are familiar with the language may just remember the company in the future because of how the ad caught their attention.

To your Success!
Mark Garland

P.S. Don’t forget that if you currently struggle with your online business and would like to learn how to change things around that I have created an online business training program that will show you how to turn your efforts into profits!

Before you watch this clip, I do want to warn you that even though there is children in the ad, it is not an appropriate advertisement for children to watch. I recommend that you wait until there is no children around until you view this.

It will be best if you watch the clip now, before I talk about it (you’ll see why!):

Did you enjoy that? It was really well thought out because it is completely relevant to the “language training” that was being advertised. It definately caught your interest too as soon as the music began to play.

They chose an appropriate age group to show in the ad because they used an older and younger age range. These are the two age groups who don’t typically listen to the type of music that is played.

I wanted to show you this ad because I believe it would have been very effective in it’s time for the language company being advertised. It would definately stick in the viewers mind and be referred to others!

One pitfall I do see with it is this: I do not believe it would be able to be played on regular tv stations during non-adult hours. This itself is a big blow to the advertisers as it would seriously restrict their audience and thus effectiveness. If they had of used a different song that could get across the same meaning and was appropriate for all age groups then it could have become incredibly successful. I am sure it was still successful in its time, but not to it’s full ability. I do understand that the language company being advertised would have an older target audience, but if it could be aired during regular television hours, more viewers would see it that were in their target market.

So what should you learn from this?

Well humorous commercial advertising can be very effective at building interest in a product or service. However, you must be careful when creating them not to go “over board” and make it funny in an offensive way. You also need to make it appropriate for the time and location you wish it to be viewed. Just think out your ads and do the proper research and you should create a very effective ad!

If you are interested in learning how you can improve the marketing for your business or website than you should get a copy of my “Total Marketers Handbook”. In it, you will learn the fundamentals of marketing that you should implement to help you become successful with your business! Learn more about it by clicking on it’s image in the top right of this page! It will help you considerably!

Mark Garland