Hi all, I’m writing this post today mainly to introduce you to a very funny advertisement I saw the other day. As I said in the title, it will have you wondering…what is being advertised!

I will get to it in a bit, but for now I want to update you on the status of my marketing ecourse “The Total Marketers Handbook”.

I have just finished adding a few testimonials to the sales ad that I have been provided by some of my happy customers. The use of testimonials are very important if you sell a product online because it gives your potential customer some insight into the thoughts of other people who have purchased the product. Effective testimonial use can actually be the difference between a sale or not. But whatever you do, make sure they are real honest testimonials!!

Marketing is something that a large majority of businesses and websites do poorly and as a result, either fail and must close up shop, or just don’t create enough profit to remain profitable only to constantly lose money hoping things will “magically” turn around on their own.

Well let me tell you that if you utilize the fundamentals of marketing on your current or up and coming business, you can see extremely large increases in your bottom line…and this is something that absolutely every business enjoys. After all, profits are the lifeline of businesses around the world. This is where The Total Marketers Handbook will prove very beneficial for you!

I don’t want to babble on to much though because the main reason I made this post is simply to show you a very funny commercial that I saw the other day (At least I find it as being funny). As soon as I saw it I knew that I wanted to pass it on. I won’t tell you what it is promoting until after you watch it because you probably will not expect it. It’s not in English, but does has subtitles…I definitely urge you to check it out. I am sure you will want to pass it on to friends too because it is a very humorous commercial!

I bet you didn’t think that the commercial was promoting an eye care company! haha… It is a prime example of an comedic story based commercial that keeps you wondering…”What is the commercial about?” until you get to the end. It is entertaining throughout as it sort of plays out a story of people robbing a bank…obviously with a huge twist as it was actually a sperm bank. (Dumb robbers if you ask me, lol). The twist mainly arises due to the thought of the sperm being yogurt…and from there on I am sure your face puckered up with the thought of eating/drinking sperm! haha

Now because the commercial/advertisement is promoting a foreign company of which I can not even read the name, it is not effective at getting me as a potential customer. However, those who are familiar with the language may just remember the company in the future because of how the ad caught their attention.

To your Success!
Mark Garland

P.S. Don’t forget that if you currently struggle with your online business and would like to learn how to change things around that I have created an online business training program that will show you how to turn your efforts into profits!

Have you ever heard of the expression “A diamond is a girl’s best friend?” Well an auto-responder is a marketer’s best friend. So what is an autoresponder and how is it a marketer’s best friend? An autoresponder is a program that allows you the ability to send out emails to a large group of people all at one time. In addition, it allows you to pre-program those emails in advance so that the recipients receive them in set intervals (i.e. every 7 days, etc).

Why is an autoresponder a marketer’s best friend? There’s a saying that goes as follows…”Exposure is everything but the fortune is in the follow-up. You can expose a prospect to your web site and they may buy what you have to offer. However, if you really want to significantly increase the chances of getting a sale, then you need to follow up with as many people that visit your web site as possible. An autoresponder allows you to be able to do just that

When a prospect visits your web site, you need to get that prospect to subscribe to your autoresponder so that you can follow up with them. One of the best ways to get a prospect to subscribe to your autoresponder is to offer them a “bribe” or a “free gift. In exchange for the prospect providing you with their name and email address, you can provide the prospect with a free e-book, a 7 day e-course or even a free audio or video. The prospect subscribes to your autoresponder to get the free gift and you now have the ability to follow up with the prospect.

“But email marketing is dead” you say? “No one is getting any of my emails because of the SPAM filters.” This is nonsense. UNWANTED email marketing is dead, but the bottom line is if people WANT your email, they will get your email. The key is you have to sell people on wanting to receive your emails.

Maybe you send the free gift to them via email so that they have to give you the correct email address in order to receive the free gift. Maybe you promise some additional information at some point in the future via email so that they will want to make sure they are getting your emails. In any case, people will receive your emails if they want your emails.

Most people who have email accounts are already familiar with the concept of a SPAM filter or folder. As part of their email routine, they scan their SPAM filters to see if there are any emails that they want to receive. If you are providing information of value to a targeted prospect, even if your email gets blocked through a SPAM filter, the prospect will unblock your email and read your email.

The final benefit to an autoresponder system is that you have the ability to send out a broadcast email to your entire list at one time. This is a very useful and valuable tool for many email marketing strategies. For instance, maybe you might want to offer a monthly newsletter to your subscribers. Perhaps you are using affiliate marketing and you are making an offer to your list. All of these techniques require the use of an autoresponder.

Therefore, if you are not using an autoresponder in your email marketing strategies and techniques, you are missing a vital component to your marketing funnel. Remember, an autoresponder is a marketer’s best friend!

Are you struggling with your online business? Why not learn exactly what to do to become become very successful and financially independent online.  The complete online training area is available for you at:

http://www.analyzedmarketing.com/business_area

To Your Success!
Mark Garland