Many big-name companies have realized that more eco-friendly practices will lead to a better looking bottom line. Companies that are green are far better off than those who aren’t. Consumers want to have the option to choose a company who cares about the environment. When your company is environmentally friendly, it gives the consumer a sense of respect and trust in your company. If your company wants to go green, they should seriously consider hiring a green pr firm.

The general public is becoming more environmentally conscious and so should you as a business owner. Eventually, all companies will probably switch over to the greener side. Why not be ahead of the game? If your company decides to go green, you should not do it on your own. It is a great idea to hire a green pr team.

Green public relations teams are very specific in their focus. Their focus is solely on preparing your company in its initiatives in going green. They will back you 100% in your plans to go green. Your pr team will make sure that you look socially responsible in all your initiatives. The team will give you ideas to get the word out that you are going green.

Your team will be a very important aspect in your green success. If your company has chosen to go green, why not publicize it? Consumers will choose a green company over one that is not. Make it known that you feel its important to be socially responsible. Show your customers how much you care about the environment! You green pr team will do just that. Also, they will help you deal with any type of press that comes your way.

Go green but not on your own! Hire a green pr team that knows what they are doing and who knows everything there is to know about becoming more environmentally conscious.

About the Author:

John Pilmer is a professional author who specializes in public relations associate and music pr.

It’s no big secret that twitter marketing is a highly effective way to drive tons of targeted traffic to your online business. The main problem with twitter is that all your conversations or “tweets” as they call it must be short and to the point.

Here are five strategies that you can use in your twitter marketing that will grow your business.

* Keep it Real. There’s good reason why this term is so popular today and that’s because it’s so true. People connect with each on twitter to interact and no one wants to interact with an internet marketer trying to pitch every Tom, Dick and Harry product that comes down the pipe. Share your dreams, frustrations and in general be a real person and twitters will love you for it.

* Be Controversial. There’s an old saying that you can’t please everyone all the time so use that to your advantage. Being controversial attracts attention so in your “tweets” be opinionated and it just may surprise you how many followers you gain.

* Tweet about Nothing. Again no one comes to twitter to be sold a product and no one definitely comes to twitter looking for a deal. So instead why not just have some fun, tweet about everything and nothing, just remember to keep it interesting and people will follow what you do.

* Yoda for your thoughts. People are addicted to motivational quotes and positive thinking so use that to gain some attention. Who knows not only will you gain some followers, but you just might make someone day as well.

* Be Cool Man. Twitter marketing shouldn’t always be about marketing. Most people could care less about whatever it is your trying to pitch them when they come to twitter. No one is visiting twitter looking for a deal. Instead people come to post news, funny videos from Youtube and just plain hang out. So when in Rome do as the Romans do, have some fun and be cool.

The whole point behind the article is to get you away from directly thinking about twitter marketing from a traditional marketing point of view because that just doesn’t work. Try it and you’ll quickly find yourself losing all your followers. Instead be a real person, interact with people, have fun and “tweet” about stuff people enjoy. In the end you’ll still gain all the visitors your looking for to your website not because of your tweets but because of who you are.

Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.

In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales – especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.

Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough “deal” to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out.

Successful businesses, now and in the future, will be practicing “soft marketing”. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar.

Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free.

Look at Coca-Cola for example.

Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing.

Here are two ways Coke is using a soft marketing approach to build profits and market share.

1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising.

2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.

Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day.

Here are three powerful soft marketing tactics you can start using today.

1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. Internet Marketing is very cheap. Also, you should join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing.

If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends.

2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report – “10 Ways To Get Top Dollar For Your Home”. It reveals what is valuable, and what is not, when getting your home ready for sale. Internet Marketing With this he becomes the expert in the consumer’s mind and a person who cares about them.

You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your “Private Label Rights” membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits.

3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment.

The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.

Use these Internet Marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.