Hi all, I’m writing this post today mainly to introduce you to a very funny advertisement I saw the other day. As I said in the title, it will have you wondering…what is being advertised!

I will get to it in a bit, but for now I want to update you on the status of my marketing ecourse “The Total Marketers Handbook”.

I have just finished adding a few testimonials to the sales ad that I have been provided by some of my happy customers. The use of testimonials are very important if you sell a product online because it gives your potential customer some insight into the thoughts of other people who have purchased the product. Effective testimonial use can actually be the difference between a sale or not. But whatever you do, make sure they are real honest testimonials!!

Marketing is something that a large majority of businesses and websites do poorly and as a result, either fail and must close up shop, or just don’t create enough profit to remain profitable only to constantly lose money hoping things will “magically” turn around on their own.

Well let me tell you that if you utilize the fundamentals of marketing on your current or up and coming business, you can see extremely large increases in your bottom line…and this is something that absolutely every business enjoys. After all, profits are the lifeline of businesses around the world. This is where The Total Marketers Handbook will prove very beneficial for you!

I don’t want to babble on to much though because the main reason I made this post is simply to show you a very funny commercial that I saw the other day (At least I find it as being funny). As soon as I saw it I knew that I wanted to pass it on. I won’t tell you what it is promoting until after you watch it because you probably will not expect it. It’s not in English, but does has subtitles…I definitely urge you to check it out. I am sure you will want to pass it on to friends too because it is a very humorous commercial!

I bet you didn’t think that the commercial was promoting an eye care company! haha… It is a prime example of an comedic story based commercial that keeps you wondering…”What is the commercial about?” until you get to the end. It is entertaining throughout as it sort of plays out a story of people robbing a bank…obviously with a huge twist as it was actually a sperm bank. (Dumb robbers if you ask me, lol). The twist mainly arises due to the thought of the sperm being yogurt…and from there on I am sure your face puckered up with the thought of eating/drinking sperm! haha

Now because the commercial/advertisement is promoting a foreign company of which I can not even read the name, it is not effective at getting me as a potential customer. However, those who are familiar with the language may just remember the company in the future because of how the ad caught their attention.

To your Success!
Mark Garland

P.S. Don’t forget that if you currently struggle with your online business and would like to learn how to change things around that I have created an online business training program that will show you how to turn your efforts into profits!

Have you ever heard of the expression “A diamond is a girl’s best friend?” Well an auto-responder is a marketer’s best friend. So what is an autoresponder and how is it a marketer’s best friend? An autoresponder is a program that allows you the ability to send out emails to a large group of people all at one time. In addition, it allows you to pre-program those emails in advance so that the recipients receive them in set intervals (i.e. every 7 days, etc).

Why is an autoresponder a marketer’s best friend? There’s a saying that goes as follows…”Exposure is everything but the fortune is in the follow-up. You can expose a prospect to your web site and they may buy what you have to offer. However, if you really want to significantly increase the chances of getting a sale, then you need to follow up with as many people that visit your web site as possible. An autoresponder allows you to be able to do just that

When a prospect visits your web site, you need to get that prospect to subscribe to your autoresponder so that you can follow up with them. One of the best ways to get a prospect to subscribe to your autoresponder is to offer them a “bribe” or a “free gift. In exchange for the prospect providing you with their name and email address, you can provide the prospect with a free e-book, a 7 day e-course or even a free audio or video. The prospect subscribes to your autoresponder to get the free gift and you now have the ability to follow up with the prospect.

“But email marketing is dead” you say? “No one is getting any of my emails because of the SPAM filters.” This is nonsense. UNWANTED email marketing is dead, but the bottom line is if people WANT your email, they will get your email. The key is you have to sell people on wanting to receive your emails.

Maybe you send the free gift to them via email so that they have to give you the correct email address in order to receive the free gift. Maybe you promise some additional information at some point in the future via email so that they will want to make sure they are getting your emails. In any case, people will receive your emails if they want your emails.

Most people who have email accounts are already familiar with the concept of a SPAM filter or folder. As part of their email routine, they scan their SPAM filters to see if there are any emails that they want to receive. If you are providing information of value to a targeted prospect, even if your email gets blocked through a SPAM filter, the prospect will unblock your email and read your email.

The final benefit to an autoresponder system is that you have the ability to send out a broadcast email to your entire list at one time. This is a very useful and valuable tool for many email marketing strategies. For instance, maybe you might want to offer a monthly newsletter to your subscribers. Perhaps you are using affiliate marketing and you are making an offer to your list. All of these techniques require the use of an autoresponder.

Therefore, if you are not using an autoresponder in your email marketing strategies and techniques, you are missing a vital component to your marketing funnel. Remember, an autoresponder is a marketer’s best friend!

Are you struggling with your online business? Why not learn exactly what to do to become become very successful and financially independent online.  The complete online training area is available for you at:

http://www.analyzedmarketing.com/business_area

To Your Success!
Mark Garland

If you have an online business of your own and you wish to be able to generate a constant amount of high quality website visitors to your site that will provide you with a high conversion rate, then one of the best marketing and advertising methods for you is simply to get your website appearing highly in the major search engines. Even though your search engine results will not be immediate like can be seen through the use of other marketing solutions, search engine marketing lasts for a much longer time and provides highly targeted visitors to you consistently.

Getting your website listed in the search engines online gives you the potential to receive significantly better results than through mostly any other marketing solutions that are available. Your listings in the search engines will not just provide you with targeted traffic though, but it will also increase the value of your domain! The results you can receive by reaching even the first page of a major search engines can provide you with much better results than you usually see through other marketing solutions such as by submitting press releases, newspaper ads, banner ads, email campaigns, even newsletter marketing.

There are numerous places available online that allow you to submit your website to search engines. What many people do not know though is that these submission systems do not have to be used in order for your website to appear in search engine results. That’s right!…Don’t be too shocked now…With social networking and other marketing solutions available to you, it is getting easier to get listed in the major search engines. What do I mean by this? Well, if you utilize marketing solutions such as social networking or article marketing you can get your website associated with some other highly popular websites and by doing so your website will actually get indexed into the search engines when the search engine indexes the highly popular sites and follow your link when they do it! Doing this, you not only generate highly targeted website visitors through the search engines, but also directly from the social network marketing sites too, and it doesn’t even have to cost you anything to perform social network marketing! Do you now see the potential for you to see drastic increases of traffic if you choose to utilize social network marketing or article marketing to help your website get listed in and climb the search engine rankings?

Because of this relatively easy search engine submission you should be aware of such businesses that promise automatic submission of your website or websites for a hefty fee because you can just be wasting your hard earned money.

If social network marketing, article marketing, and other methods of getting your site associated with highly popular websites are not for you though, then you can easily manually submit your website to the search engines. However, without optimizing your website and getting appropriate links heading to your website from other sites you will not usually be able to get very good rankings and thus, not very good traffic as a result.

Before you attempt to perform your chosen marketing solutions for your website so you can start generating highly targeted website visitors you absolutely must ensure that your website is complete and in a state that you yourself would appreciate if you were searching the Internet and visited the site. You will want to ensure that it is designed well, is keyword rich, and has appealing graphics and pictures that appear smoothly within your relevant content.

I touched on this very lightly earlier but the search engine optimization of your website will help it climb through the rankings to get to the top of the results. I am not covering it specifically in this article but it is definitely something you will want to find out about because of its importance. My eCourse that you can learn about at the end of this article actually includes an entire section on search engine optimization if you are interested in learning about it.

One very important thing to remember regarding your website marketing solutions is to include a sitemap of your site because it will make it easy for the search engine crawlers to be able to index your website and all associated pages within it. Your sitemap can direct the search engine robots around your site and can let it know which folders it should and should not index. This is a way to prevent specific folders that you don’t want public from appearing in search engine results while at the same time allowing ones that you do want to be seen by the general public. Without using a sitemap nowadays you are pretty much blowing all potential you have to achieve consistently high results in the search engines to help you get those highly targeted website visitors that you need so I highly recommend you add one to your website.

I hope you have found this interesting and informing.  Any questions or comments would be greatly appreciated!

To Your Success!

Mark Garland
AnalyzedMarketing.com