Did you know that the Google search engine actually tells you how to get a top search engine ranking? Everyone thinks it’s a mysterious secret. However, it actually isn’t all that mysterious at all. In fact, if you do a search for “Google Webmaster Guidelines” they explain what they look for when they add a web site to their search index and rank a web site in the search listings. By following the suggestions that Google provides, you can achieve top search engine rankings for keywords related to your target market without having to resort to tricks to manipulate search engine rankings.

First off, understand that the last thing you want to do is use tricks to manipulate search engine rankings. Also known as “black hat techniques” these tricks will do nothing more than make Google mad at you and get your web site eliminated from the search engines completely.

Remember, the purpose of Google is to provide relevant content to the end user, who is the person who is performing the search at a given point and time. What you want to do is to help Google facilitate that process, not try to fight against Google by creating a bunch of junk just to try to manipulate the search engine rankings.

You can do a search as I suggested above and read what Google wants yourself, however, I will highlight a few things that will help you in your search for top search engine rankings on the Google Search Engine.

The best way to get listed in the search engines is to create a very content rich web site. One of the factors that Google uses to determine search engine position is a concept called page rank. This concept describes the way that Google ranks each web page based on a variety of factors. One factor that determines page rank is the content on your web page. One of the things that Google LOVES is a web site that has lots and lots of content. Therefore, if you want to get ranked high in the search engines, a great way to do that is to create a web page that has a large amount of content.

One of the best ways to get Google to rank your web site high is to have relevant web sites link to your web site. If there are web sites that have content similar to the content that you have on your web site and those web sites link to your web site, then you significantly increase the chances of your web site getting a higher ranking in the search engine. It’s even better if the relevant web site already has high placement in Google’s search engine.

Another suggestion that Google makes is to get your web site submitted to relevant directories. This is also an excellent way to increase your search engine rankings for your web site. One area that is overlooked is niche related directories. By submitting your web site to directories that are related to the niche your web site covers, Google looks favorably upon your web site and will give you a higher search engine placement as a result.

In short, take some time out and look to see exactly what it is that Google is looking for. Then go ahead and give Google what they want. There’s an old saying “If you help enough people get what they want, you can have what you want.” This saying also applies to Google. Help Google get what they want (which is quality content in their search engine) and you can have whatever you want (which is a high search engine ranking in Google).

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I just wanted to post a quick post regarding one of Google’s new additions to their webmaster tools.  If you are unfamilar as to what Google webmaster tools are I highly recommend you search google for “Webmaster Tools” and then goto the Google Webmasters Tools site itself or alternatively head straight to their site: http://www.google.com/webmasters/tools

If you have a website you should immediately see the value of a free account to you.  You will be able to find out many statistics about your site if it is listed in Google itself.  You can also perform some diagnostics, view statistics for your site, view incoming and outgoing links to your pages, there is even a great little sitemap tool to use!

When I talk about statistics I am meaning you will be able to find information out such as what people are searching for when they get to your site in Google and the crawling stats of google’s spider on your site.

They have just recently added a new feature too! It is a handy robots.txt generator for your site so you can tell most search engine spiders what pages to index and which not to look at.  The robots.txt file itself is one which many website owners either do not know about or just don’t think to update but it is very important, especially if you have pages you don’t want indexed.  It ultimately makes it easier for the search engines to find you!

I just wanted to let you know what Google Webmaster Tools are and how a free account can help you out.  I recommend at least checking it out and am sure you will find it helpful.

If you have any questions or comments, don’t hesitate to leave one below!

To Your Success!
Mark Garland
AnalyzedMarketing.com

Article directories are an important method for distributing your articles to your potential customers. Their popularity has been on a constant increase since their release and they will continue to be popular for years to come. Why is this? Because information is one of the most sought out things on the internet, and article directories provide a place to learn information on literally almost any subject imaginable. If you can’t find an article on what you are searching for, you may have found a niche market that you yourself can target!

Typically, article directories house free articles that have been submitted by the copyright holder. The author’s information is placed either underneath or above it so the reader knows who wrote it; it is a good idea to include a link back to your main website in your details so that interested readers will be able to locate your website and possibly more of your work.

Submitting to article directories is an effective way of building leads for any product you are selling. Why is this? Because content relevant to the product they are interested in acts as an interest builder to help build potential sales for your business. Some articles can be so effective that the reader wants to purchase a similar product that the article talks about immediately following their read, so a definite tip is to include a direct link to a product or service that you promote at the end of your article, but make sure you follow the rules of the specific article directory when doing so, some allow multiple links, some only a single link, and some have very strict regulations as to the nature of the link itself.

Submitting to article directories is an excellent way to establish yourself as an expert on the subject, and with constant articles of high quality, even an expert in the industry. This provides your readers with a sense of safety and quality when viewing products and/or services you have recommended, and also builds credibility for your website.

To get the credibility point across, think of the following example. Let’s just say that you are experienced in some field (This could really be any field that you want to write about as long as you have done your research). Now, a potential customer of yours searches for something specific in the field you have written about. They search for a subject, if their search matches your articles subject or keywords then they will find your article and then read it. They will then see that you have the knowledge that they are seeking and will then follow your website link. Then it is all up to your website’s layout, customer focus, content, and many other factors not relating to your article itself. The main point here is that you have received your potential client that is highly interested in the field that you offer your products or services in which can easily lead to ongoing customer sales!

Also, to help gain credibility, you should post the articles you have created on your website. This allows your readers to be able to easily locate other articles you have written along with providing a place for them to become active visitors to your website.

Now, if you don’t have a website of your own article directories can still provide you with the ability to make money. How is this? Through recommending others products which you receive a commission for when a sale is made. However, instead of directing your visitor to your affiliate’s website in this case, many article directories ask you to link to a website that you yourself own that is a top-level domain name and not your affiliate link itself. You will want to read the specific site specifications as to what is allowed when promoting affiliate products through your articles at the directory you are submitting to. You are usually able to provide a link to a page of your website that then has affiliate links on that page however, and is how many people promote their affiliate programs. Some don’t allow affiliate pages to be referred to directly, but some still do!

Also, since you have submitted your article, others in the same field as you who offer similar products will use it to promote their products, but your tagline with your author information and website link will still be attached to the articles they use and thus, will generate you ongoing traffic to your website through the traffic they generate through their website! Just imagine how much traffic even one article of yours can potentially generate through this power.

So ultimately, an effective way to generate profits for either your own products, or other products that you gain affiliate commissions from is to post articles to article directories and then simply reap the rewards that your work will bring you!

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To Your Success!
Mark Garland