I’m a marketer…mainly online based at this time, but very knowledgeable off line also. One of the easiest things to do in advertising and marketing is to send a message inconsistent with what your main goal is. But even if a solid message is sent, it is tough to protect that message will remain the same in the future.

The example I have below was a Mercedes Benz concept car that appeared at the Paris Motor Show back in back in 1996. This is back when is was still Daimler/Chrysler owned…Speak about a very bad merging… they just couldn’t mesh those two companies together at all.

But the reason I am making this post is to show how things can be twisted so easily. I have recently received a few emails stating that this is Mercedes latest release called the Mercedes Benz SCL600. Now from my understanding this is not the case…it is definitely a new concept for a car…but a lot would have to be done to finalize it both physically and legally. So don’t get your hope’s up too much from the following pictures…but this basic concept could possibly arrive sometime in the future.

This is not the latest Mercedes Benz car released as it was a concept car of their back in 1996…so the emails you may receive are false. If somehow I find out that this is not the case then I will post an update to inform you because quite frankly…it looks cool.

Check it out below, it is a cool concept car…but I repeat, that is all it is…a concept car:

As you see, the big shocker is that there is no steering wheel or pedals. Instead of a normal steering wheel or padals there is a joystick in the center console to use. This seems like it would be like playing a game….and I don’t know about you, but I am not the most accurate when driving in games with a joystick!

So to conclude…this is a perfect example of how an introduction of something can initially display the message wanted…in this case that Mercedes Benz is at the cutting edge of technology and is working towards the future. But in the future that same message can be twisted into a whole new message, in this case the new Mercedes Benz SCL600 which is not a real released vehicle but instead just a concept car from 1996.

Mark Garland
AnalyzedMarketing.com

Tags: advertising, car marketing, concept car, concept cars, Daimler/Chrysler, driving with a joystick, inconsistent message, marketing, marketing cars, Mercedes, Mercedes Benz, Mercedes Benz SCL600, Mercedes Marketing, Motor Show, no steering wheel, Paris Motor Show, SCL600

This entry was posted on Friday, May 9th, 2008 at 1:26 am and is filed under Other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.