Obviously there can be many reasons why your business isn’t making any money. Since I do not have the power to connect with you through the computer screen, tap into your brain, analyze your business and discover exactly why your business isn’t making any money, I really cannot definitively answer this question specifically for your business in this article.

That being said, I can share with you one of the TOP reasons why most businesses don’t make any money. There is a good chance that if your business isn’t making any money either, this might be the exact reason.

The reason why your business isn’t making any money is because your marketing is terrible.

It’s that simple.

Fix your marketing and there is a very good chance that your business will start making money even if there are other fundamental problems with your business that need to be fixed as well.

T Harv Eker, one of the foremost business trainers in the world today teaches marketing and business principles to thousands of entrepreneurs across the world. In one of his classes, he asks everyone in the room to come up to the room and tell everyone in the class what business they are in.

“I’m in the personal development business” some say.

“I’m in the computer business” others might say.

“I’m in the printing business” still others might say.

After each student comes up and shares what business they are in, T Harv Eker comes up and I will paraphrase what he says here because the language probably wouldn’t be appropriate for this article. Let’s just say he says “All of you are a bunch of complete idiots and that’s why you aren’t making any money.”

Here’s what he follows this up with and understand, if you get this point right here, you will likely identify why you aren’t making any money.

He says…

“None of you are in any of those businesses that you just mentioned. You are in the MARKETING business!”

It doesn’t matter what your product or service is that you are offering. You are in the marketing business. Your job is to attract prospects to your offer and to convince them to exchange their money for your product or service. Your income from your business is in direct relation to your ability to get those prospects to give you their money for your product or service.

Obviously you have to have a product or service worth buying, but the bottom line is even if you have the greatest product or service in the world, if you don’t have strong marketing to support that product or service, you’re not going to make any money.

I will leave you with this.

Do you think you can make a better hamburger than McDonalds? Of course you can. Most of us, I’m sure can make a hamburger that taste better than the hamburgers that McDonalds makes. However, can you MARKET a hamburger better than McDonalds? I doubt it. If you could, you would own a billion dollar company like the shareholders of McDonalds own.

So if your business isn’t making any money, take a good hard look at your marketing. It could be the exact reason why your business isn’t making the money that you would like to make.

As you probably know by now I have recently released a marketing eCourse for websites and small businesses. If you would like to learn effective marketing and what it is all about you will want to grab a copy by Clicking Here.

I am releasing a brand new business training area on April 2nd, 2008 that will actually train you to build a business online that makes you a great income or will help you convert your current business into a more profitable venture. If you are interested in learning to make money online then you will want to stay tuned here because I will provide you with an update.

To Your Success!

Mark Garland
AnalyzedMarketing.com

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Tags: business, making any money, making money, marketing, marketing business, money making online business

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