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Home » Frequently Asked Questions

Frequently Asked Questions

Analyzed Marketing FAQs

  1. Can I have an email address for my website?
  2. How can a website help my business?
  3. How long does SEO take?
  4. How long will my website take to build?
  5. How much does a website cost?
  6. I want a website for my (business, blog, etc.) but I don’t know where to start…can you help?
  7. What are backlinks and why are they so important?
  8. What do you mean by keyword research?
  9. What do you mean by targeted traffic?
  10. What does bandwidth mean?
  11. What does on-page SEO mean?
  12. What does web hosting mean and why is there a monthly fee?
  13. What is a domain name?
  14. Why aren’t people finding my website?
  15. Why do I need to invest in SEO?
  16. Why do you have a monthly SEO package?

Question: Can I have an email address for my website?

Answer:

If we are hosting your website, you can have an email address for your website. You will be able to access your email account anywhere that has internet access.

Question: How can a website help my business?

Answer:

A website provides a valuable online presence and identity for a person or business. We like to call websites virtual real estate since it is essentially what they are, except on the Internet. Just like offline real estate, they can gain value as they are built up with valuable content. A website can provide many valuable leads or sales for a business and can drastically increase the overall presence for a business because the Internet is global in nature and a website allows people to view it from anywhere in the world as long as there is Internet access.

Question: How long does SEO take?

Answer:

We are frequently asked how long search engine optimization takes. We find that it is often thought that a website should appear in search engine results immediately after being created and optimized. However, nothing could be further from the truth. It is vitally important for our clients to realize that SEO is a long-term strategy which needs to be a permanent addition to ones online operations in order for results to be achieved.

There is no such thing as “Quick SEO”. If you have yourself in a position where your success depends on immediate visibility in the search engines, you are taking the WRONG approach. If immediate visibility in the search engines is what you are looking for, you should be looking into pay-per-click marketing, not search engine optimization.

So why is SEO a long term strategy and not some quick fix? Well, there are many factors that come into play, but depending on the competiveness of the market you are in and the search phrases you are targeting, it can take months, or even years to achieve top rankings. It is also important to realize another factor that is commonly overlooked. Many of the top search engines take a websites age into consideration in the ranking of that website. Generally, the older a website is the more the search engines can trust that websites content and thus can provide higher rankings for it.

We don’t want to discourage, but expectations for SEO should not be quick results oriented. Obtaining a page 1 position for your targeted keyword terms takes time, patience, and work. If you are informed otherwise, we warn you right now to be very hesitant to move forward as the last thing you want to do is to try and trick the search engines to provide short term rankings.

Question: How long will my website take to build?

Answer:

The timeframe of our website development depends on a variety of factors. If you are in need of a basic website, we can generally have a very fast turnaround time (even a few days in some situations). However, if a more advanced website is required with specific features, more time will be needed in developing it. Contact us with your requirements and we will get back to you.

Question: How much does a website cost?

Answer:

Every website is different, which makes it very difficult to provide a flat fee for every website. Factors must be considered on the functionality and featured required for the website in order to determine cost. A more advanced website takes more time to develop and thus, would have a higher overall cost of development.

Question: I want a website for my (business, blog, etc.) but I don’t know where to start…can you help?

Answer:

Absolutely, we will work with you in designing a website that meets both your needs and price range. Contact us and let us know what you are looking for and we will get back to you promptly.

Question: What are backlinks and why are they so important?

Answer:

The number of backlinks to a website is an indication as to the popularity or importation of that website. According to Wikipedia a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links,inbound links, inlinks, and inward links.”

They are very important in SEO terms because the more backlinks to a website of a specific keyword term, generally means that that keyword term is relevant to that website. This is a factor which search engines look into when ranking websites.

Question: What do you mean by keyword research?

Answer:

Keyword research is the research performed on the niche or content of a website. This research is done in order to locate potentially profitable keyword terms that receive an appropriate amount of traffic, but which have a competition level considered appropriate for optimization. Locating appropriate keyword combinations to optimize for which are targeted to a website can be incredibly valuable to a business.

Question: What do you mean by targeted traffic?

Answer:

By targeted traffic, we are referring to traffic that originates from the search engines. These visitors have typed in a specific keyword to find results for and as such, when they click through to a website they are considered a targeted visitor.

Question: What does bandwidth mean?

Answer:

Bandwidth refers to the amount of traffic permitted to access your website in any one month.

Question: What does on-page SEO mean?

Answer:

On-page search engine optimization is the optimization of a website’s content, including the text within the website, its internal links, tags, along with other elements. The aim of on-page SEO is to create keyword rich (but not spammy), content so when a search engine comes to check out a website, it knows exactly what the content is about.

Question: What does web hosting mean and why is there a monthly fee?

Answer:

Simply put, web hosting is that which provides space on the Internet where your website or content can be viewed by others.

Question: What is a domain name?

Answer:

A domain name is the address that a website can be found at. Not to be confused with an IP address (Which consists of numbers), a domain name is the text (www.) format where a site can be located at. An example is: Google’s domain name would be www.google.com.

Question: Why aren’t people finding my website?

Answer:

If people aren’t finding your website, chances are that it hasn’t been optimized for the search engines, submitted to directories, or properly marketed online.

Question: Why do I need to invest in SEO?

Answer:

As you should know SEO is a long-term strategy, so why should you invest in it? Well, obtaining first page (even #1) rankings for specific keyword terms can drive high quality visitors who are looking for what you offer. This quality and quantity of traffic is why SEO is so important for many businesses. Assuming you have the patience, the results you can achieve can provide many valuable visitors, leads and sales to your business.

Question: Why do you have a monthly SEO package?

Answer:

Our monthly SEO package allows for us to provide ongoing search engine optimization where we work every month to help your website appear more prominently in search engines. We provide ranking reports to show improvement and changes over time.

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We work hand and hand with our clients to bring their businesses into the new age of technology. We create a synergistic relationship between their current operations and the latest consumer driven practices.

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